According to one report, there are 1.13 billion websites in the world. This huge number means the proliferation of the internet and the need for every business to have a website of their own.
A large physical presence is not a requirement anymore to attract more customers, rather an excellent online presence is. Even small business owners can have a website to curate to attract large audiences. Having a website these days is a competitive thing in itself, as you have to stand out as a website to stay ahead of the competition.
Putting up good quality content, a decent UX/UI, and a well-functioning internal site search capability, among other factors, are the key to attracting the right audience. Other factors include SEO management, social media marketing, influencer management, etc. All these factors combine to make a website rank higher on search engine pages and thus attract more traffic to your website.
1. Content Marketing
The first and foremost thing to attract traffic to your website is the quality of the content you upload. While other strategies, such as SEO and paid marketing, are important, they can get you only so far. If you have quality content to keep users engaged, your website will quickly retain many of the following.
High-quality content with diverse mediums such as blogs, videos, snippets, and infographics helps create a working website that users enjoy coming to. If your audience believes there is no use visiting your website, then there will be no audience soon. Thus, content is king, and it must be paid full attention.
2. Search Engine Optimization (SEO)
Search engine optimization is a relatively new field where website content is optimized to rank higher on different search engine web pages. The ranking boosts your website’s ranking as whenever a user searches a relevant query, the search engine will return your website in the results. The race to get to the top of such a ranking is already heating up as businesses understand this ranking to be extremely important in driving traffic. Hence, SEO can and should be a big part of your traffic-driving strategy. To achieve a higher ranking on SERPs, upload quality content, include keywords, and make your website super smooth to navigate.
3. Social Media Marketing
Devising the right marketing strategies is the key to attracting more users to your website. It is important to use as many platforms as you can, but it would be wise to consider social media websites. Platforms, including Facebook, Twitter, and even Snapchat, have a multiplier effect. These social media giants grow further and by putting up your website’s advertisements directly on such platforms, you can take advantage of their large following. Another way is to create social media accounts and upload quality content that can bolster your website traffic in return.
4. Mobile-Friendly Website
The number of smartphone usage has increased over the years and it will continue to increase in the near future. This phenomenal increase has led many businesses, organizations, and websites to take note of the need to incorporate this audience in their marketing strategy. For this reason, it is prudent to invest money in making your website’s mobile accessibility a priority. A website with a user-friendly mobile version has the ability to attract even more traffic to your website.
5. Email Marketing
Email list-building may seem like an old-school ploy, but its effectiveness cannot be understated. Email marketing makes more loyal customers than your average pay-per-click users. Email users are among the few who value a good strategy aimed at the audience with content rather than gimmicks. It also helps to hone your copywriting and marketing skills, as email audiences are hard to convert, but once it is done, they’re also the most loyal website users.
6. Influencer Marketing
You can also partner with an influencer marketing agency to get your message across to a large number of users. Influencers that have an established following in your niche can help your website grow exponentially. Such collaborations don’t need to be forced and can be done in an organic way to increase user engagement. Influencer marketing can have a huge impact as these social media personalities have a large following, and their messaging can attract you to your website.
Having an excellent digital footprint is the need of the hour in today’s tech-dominated world. Even small businesses now understand this need more than ever and are pursuing strategies to increase engagement and traffic to their websites. Implementing the above-mentioned strategies can result in increased website traffic. This increase can then help businesses further their website’s growth and business aims.