Instagram is a blessing for businesses that understand the power of social media marketing. You can not only build brand awareness but also show the world what your company stands for.
Have you used Instagram stories for your business yet?
Instagram stories have more than 400 million users daily. Instagram stories are now a crucial part of any social media marketing strategy. However, it can be challenging to find inspiration for Instagram stories. You could be losing many potential clients if you do not use the feature in your social media strategy. This is why most businesses are now using an Instagram stories template as they find it effective in gaining a lot of potential clients that will lead to regular clients.
However, what should you include in your Instagram story?
Top Ways to Use Instagram Stories
Instagram stories are becoming more popular than ever. Over 75% of Instagram users watch stories daily. Even though Instagram stories are easy to find, choosing the right Instagram story can be difficult.
Today, we bring you an essential guide on how to use Instagram for Business.
Answer Questions and Try to Solve It
Ask your audience questions about your business to increase engagement. It does not matter what you ask. Your audience will interact with your Instagram story. Make sure you post the following report to answer the questions. Asking your followers questions can be a great way to get consumer insight about a product/service that you are marketing. Your stories can include an answer sticker where your audience can leave their responses.
One-Step Ahead With Quizzes and Polls
Instead of asking open-ended questions, you can guide your viewers with a quiz/poll. Stickers are a great way to do this. You can engage your viewers by giving them multiple choice answers. People can engage with your post by clicking a button rather than typing a reply.
Let Them Know Your Location.
Add a location sticker to your Instagram account. These stickers will be added to the feeds of people around you, bringing in new viewers. Simply put, whenever you feel it is appropriate to share your location, it should be done.
What Is Your Thought Today?
Quotes can be short and sharp. They are easily shared. You can use appropriate quotes (motivational, inspirational, funny, and relevant to your business) on any topic. Find a quote about your product/service, and then copy it into your Instagram story. Everybody loves a success story. You can post video testimonials from customers. You should highlight the key selling points of your brand and show how viewers can benefit.
You Can Organize a Contest.
Contests are a great way of driving engagement. Ask your followers to comment on your story or like your latest post. Keep an eye on your notifications to ensure you pick a winner within 24 hours. To get more people to support your brand, highlight your customers. You can use testimonials or customer insights about how your product/service changed their lives.
Start An Entirely New Series.
Instagram stories are the ideal platform for content ideas. You could create anything, from a recipe series to a systematic tutorial about your business or anything. It does not matter what your content is. Your content series can be added to your Instagram account as a permanent highlight for prosperity. It will allow all your hard work to be visible beyond 24 hours.
Festive or Seasonal Discounts And Offers
Businesses can explode on social media with the use of hashtags. You can offer limited-time, exclusive deals to your viewers. It will increase your Instagram followers free significantly.
Promote a Product with Purchase Stickers
We consider this tip as one of the essential Instagram story ideas we could share with you. An Instagram story can be a great way to promote your product/service and generate buzz. Use product stickers to take your audience to a purchase page. You note that approved businesses can only use product stickers on Instagram. Give your followers a peek at upcoming product launches to excite them.
Let Your Viewers Know.
Think about your niche and the things your audience may enjoy. Create short videos such as tutorials and tips-and-tricks videos. It does not matter what business you have. You can save videos to your ‘Highlights’ section. It will allow you to build an evergreen library of video content. Live videos, testimonies from fans and team members, and behind-the-scenes photos are all excellent options.
Promoting Live Events
You can upload a product teaser to the Instagram story if you are streaming a live event. It is an excellent way for your followers to stay in touch and increase your Instagram live stream views. You can build your Instagram community by sharing a similar audience with another brand. They will also feature your brand on their accounts. Your audience is introduced to a fantastic product and exposed to another brand. To increase your profile’s searchability, you can include hashtags.
Instagram Drives Organic Traffic to Websites.
Instagram stories can be used to promote your business.
- Do you plan to launch a new product?
- Do you want to share a quick view of your product manufacturing process?
- Do you want to organize a fashion quiz?
- Are you signing a celebrity to promote your product?
- Do you want to share a short video on what people say about your product?
You can lead followers to your business website if you own an online business. One in three Instagram users is more likely to be interested in a product/brand after viewing it in Instagram stories. Instagram launched this new shopping feature for stories to expand its e-commerce reach. Users can click on selected items in your Instagram story to shop the item(s).
Conclusion
It must look for new ways to expand your business’s reach. When you decide on the right social media platform for your business, it is essential to remember that Instagram helps increase brand awareness. Instagram has added many features over the years to help companies and brands reach a larger audience.
If you want your business to grow fast on Instagram, do not avoid what we have told you so far. Instagram stories allow you to post any content you want. CONTENT IS THE KING.
Now that you know the brilliant ideas we share with you, it is time to put them into practice. Ask your social media strategist to share each step with you.