In today’s time, businesses must have an online presence. It is their online presence that helps them draw more customers. An easy-to-navigate and good website is a key step to building an online presence.
Your website’s design will influence the decision of your customers to purchase from you. Customers are likely to buy from brands they find attractive. Failure to create an impression on your audience via your online website will let your business fail.
You need the expertise of professionals like BrandVillage, who will help you craft the perfect design for your website. With years of expertise, they help businesses build SEO-optimized, fully-functional websites. So, if you’re ready to take your business to the next step, consult professional web designers at BrandVillage.
The Power of First Impressions
Having a face for your brand, a website is never sufficient. If it does not have the necessary information, that will be a huge problem. For example, why would anyone want to visit your website if they aren’t getting value?
First impressions are around 94% dependent on your website design. A visually stunning and easy-to-navigate website is what will leave a mark on your audience. Your first impression is your audience’s last impression of your brand. So, you must ace it. But which part of the website creates such a great impression? Well, your HOMEPAGE.
Your homepage, along with other pages of the website, must have a responsive design that provides a seamless user experience. When your customers can use your website across different devices without waiting long, they’ll keep coming back to you for anything valuable.
Web Design WOWS!
Your web design must be in a way that leaves your customers surprised. This is because your customers will take around 50 milliseconds to form an opinion about your website design.
Here’s how BrandVillage can help you leverage your website design:
Reflecting on Your Brand Identity
Your web design is your brand identity. Whenever a customer searches for your business, your website is the first thing they will see. Therefore, it becomes extremely crucial to have a website design that conveys your brand values and personality appropriately.
BrandVillage takes this opportunity to include even the smallest brand details on your website. Every brand has a colour scheme and font that they use. BrandVillage will help maintain consistency by using these fonts and imagery on the website. Consistent presence across all platforms ensures better recognition.
User-centered Design for Enhanced Engagement
Your website design should be more for your user than yourself. You are presenting your business to them, so they must be readily available to access the information. If the website design can’t provide the customers with what they’re looking for, none of them will stay engaged.
BrandVillage uses the user-centered design principle to catch the attention of customers. A thoroughly designed website, they make it easier for the user to navigate the web page. Moreover, a call-to-action is integrated into each page to induce the customer to take action. When the design is created for users, engagement will increase.
Furthermore, more importance must be given to the visuals. This will help to scale your business.
Optimizing for Conversion
A great way to leverage your business is to have a conversion-based website. It is surprising that if you’re optimizing the pages thoroughly, you can generate higher conversions. A specific call-to-action with beautiful designs will encourage your audience to engage with the business.
BrandVillage, therefore, works on creating strategies that allow customers to move across the different stages of the funnel smoothly. Landing pages of the website are an important part of the website that helps in promoting conversion. Well, expert web designers at BrandVillage pay special attention to crafting responsive landing pages across different devices.
Keeping Up with the Trends
Every year, we see a new trend in web design. This year, trends like micro-interactions and minimalism are on the rise. Constantly updating your website design as per these trends helps you stay on top of the search engine rankings. It also allows you to adopt a modern approach that most of your customers will love.
The expert designers at BrandVillage step in and help you keep up with the trends. Once you connect with them, they’d design websites according to the latest trends. By creating a responsive design, they cater to changing user behavior via the website. BrandVillage includes small technological advancements subtly as per the latest trends that would allow you to stay ahead of your competitors.
Conclusion
It’s not only about creating a website but designing something that will leave your audience going ‘WOW’. So, it is time to upscale your game with BrandVillage as you can implement a website design that surprises your target audience.
This is no time to be generic but to be an exception. Well, this is possible when you partner with experts like BrandVillage. They’d design a one-of-a-kind website for your Melbourne-based business and let you move higher up the success ladder.
So, don’t wait any longer, hire BrandVillage to create ‘WOW’ website designs.