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India’s most loved and adored icon, the Amul baby girl may have turned 52, but she is still very young to us. Beautiful. Witty. A girl with a totally unapologetic voice.

In your childhood, you must have wondered where her nose is. But her blue hair and her red- polka dotted hair band are enough to win our hearts and her cunning innocence is completely delightful!

Be it politics, sports or movies, Amul never fails to surprise with their print ads. While the Amul girl has a take on everything significant around her, here’s their new topical add inspired from Zoya Akhtar’s Gully Boy, which is a loud shout out to the rappers in the gullies of Hindustan.

gully boy amul

On the first weekend of the release, the film starring Ranbir Singh, Alia Bhatt and Siddhant Chaturvedi (MC Sher) earned INR 72.45 crores. Lauding the film’s success, Amul has captioned this ad “Apna time hai… Khayega”. Needless to say, this cute ad is winning hearts of netizens and the post went viral on Twitter minutes after it got published!

Amul’s style of punning is superlative and here’s more proof. Scroll down to get a glimpse of their latest ads-

It was Sylvester daCunha’s father who realized that there is so much that can be said about food.

Eustace Fernandes, the creator or rather the father of Amul baby girl, in their first topical add in 1965 that showed she is offering bedtime prayers with a wink and a lick of lips, saying  “Give us this day our daily bread: with Amul butter”.

The next ad appeared in 1966 that featured horseracing and came with a pun “Thoroughbread”.


‘Utterly Butterly Delicious’ Day to all!