Market research and analysis is highly critical for any business to make an entry, sustain and thrive in the ever-competitive environment. Businesses must have a fair knowledge of the market dynamics they are planning to make an entry as it will equip them with the requisite information, relevant trends, tools, and technologies. Businesses can leverage these details to plan and execute adaptive measures.
Computer-aided Telephonic Interview (CATI) is an interactive system that aims at guiding interviewers to collect relevant and efficient data with a list of carefully laid out questions. Ease of usage, efficiency, and cost-effectiveness are some of the major advantages of leveraging Cati monitoring.
There are third-party service providers for CATI market research services that can assist businesses irrespective of their size, dynamics, and expertise, in ascertaining relevant market research and analysis data that in turn may fuel the strategic decision-making process. They offer well-drafted questionnaires, interviewer training, and reporting systems to help businesses collect accurate data without the hassle of planning and managing the entire gamut of interview activities.
By re-appropriating CATI (PC helped/helped phone talking with) administrations, you’ll have the option to breathe a sigh of relief realizing that you’re getting quality execution information that you have to catch. Our robotized prescient dialer focus utilizes Rapid Dial to talk with buyers and improves your universal business-to-business showcase. The development of the market and proficient devices implies that there will never be a superior time to redistribute CATI answers for India.
Here are some of the major CATI Market Research studies:
- Customer-satisfaction and employee assessment surveys
- Product use and development-based studies
- Market segmentation and buyer behavior or interaction patterns
- Event and conference feedback surveys
- New product development research and studies
- Market segmentation studies
- Advertising testing
- Buyer behavior and need analysis
- Pricing research
- Event/conference feedback surveys
- Remote and rural studies
- Social, cultural and indigenous studies
- Data processing services
- Report and presentation Services
Here are some of the key benefits of outsourcing CATI monitoring services.
Interviewer Training: Outsource service providers for CATI systems have efficient interviewer training programs to upskill and equip the interviewers to ensure reliability and research data quality. Interviewers encourage the intended participants of the survey to actively contribute and engage with the surveys or research in order to derive appropriate responses to the questions. Effective training and real-time monitoring of interviewers are ensured by the outsource service providers. So, businesses can devote their time to sharpening their core competency skills rather than investing time in redundant daily research activities.
Survey Questionnaire Design: Well, preparing questionnaires for any survey may seem easy at the beginning. However, it’s a daunting and time-consuming process as businesses need to identify and then craft the questions keeping the intended audience in mind. And, if they are planning to run the survey past multiple audience segments then the task just amplifies and may create unnecessary burden. However, when businesses outsource their CATI services to third-party agencies, they can rest assured that the questionnaire part is well taken care of. Ideally, the CATI outsource service providers have readily available template questionnaires that further can be customized according to the specific business requirement. So, you avoid the hassle of creating a questionnaire from scratch and also you can rely on the credibility of these questionnaires.
Leverage Advanced Technologies: As the tech landscape is constantly getting flooded with new trends, tools and techniques on a daily basis, businesses are on the race to harness the ultimate potential of these technology trends and advancements. However, having technologies on-premise may prove a pricey affair and on top of that businesses need to maintain a skilled resource pool to manage them. However, by outsourcing CATI services, businesses can get the opportunity to leverage several technologies under one roof maintained by a stream of experts and professionals.
Here’s why several businesses across the globe recommend Expert Callers for outsourcing CATI monitoring services:
- Efficient Questionnaire
- Expert Interviewers
- Assured Data Quality
- Quick and Unbeatable Turn Around Time
- Competitive Pricing
For further queries, do get in touch with the experts!