Improving the SEO of your site means that it is essential that you have internal links and people are linking to you at the same time. However, you don’t want the links to come from anywhere. You should ensure that it is going to have an overall positive impact on what you are trying to do.
Check out a few of the factors that are more than worth bearing in mind on this front.
Quality of the content
First, check out the quality of the content on the site because this can reflect the values of your own site when you are connected. If you need help finding and choosing the right sites for you based on the quality of content, an agency like clickintelligence.co.uk can play a central role in your strategy. Beyond looking at the quality of the written content, you need to consider its relevancy. If the content has a consistent theme, this signifies better quality content in general.
As well as thinking about the written content, it is also worth considering the visual content at the same time on their site. If the images look poor quality, this could reflect back on you.
The reputation of the site
It is also worth thinking about the overall reputation of the site. A well-known news organization is much more likely to have some clear authority that can benefit your site. If this is a site that people are well known to trust, this is more likely to make it a site of authority.
Set some realistic goals when you are building up these backlinks. After all, these major news companies are less likely to link immediately to sites that do not already have a high degree of authority. Therefore, starting with sites with a DA of 30 and working your way up may help.
Usability of the site
If the site that you want to get a link from is not easy to use or ads otherwise clutter it up, you may want to think twice about it. This could be seen as a spammy site by Google and negatively impact your rankings. There is no point in going for sites that are not easy to use, as being connected to them could make people start to judge your own site in a harsher light than they otherwise would have, viewing it as less trustworthy.
SEO ranking
Check out the site from the point of view of exactly where it happens to be ranking at this moment in time. After all, the sites with more authority are often the ones that feature high up on the list and not the ones that are struggling to achieve any success. You can view their DA scores to give you an idea of how well they may rank or you can do this manually.
These four factors can all play a major role in influencing the sites that you obtain backlinks from. Of course, it is also worth performing a proper analysis – whether you do this yourself or have an agency do it.