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Baby powder is used to ease friction on the skin and hence prevent rashes in babies. It is also used between the folds of the skin of babies to avoid moisture build-up and keep it fresh. Many women use it on their genitals to reduce the feminine odors. Also, adults use baby powder on their bodies to soothe rashes, especially in the summer.

For centuries Johnson and Johnson’s baby talc has been a favorite of parents. But these days parent gets confused in the market that is flooded with brands offering attractive prices, packaging, and fancy ingredients list. So consider the following parameters and choose the best for your baby.

  1. Hypoallergenic: Choose the baby powder that has passed hypoallergenic tests. A baby’s skin is 3-5 times more sensitive than that of the adult’s and it can be easily irritated. Choosing baby talc that is tested hypoallergenic will reduce the chances of irritation on baby’s skin.
  2. Read the labels carefully: Baby powder should not contain dyes, phthalates, parabens and any chemical that can irritate the baby’s skin or cause breathing troubles. Johnson & Johnson baby powder uses purified talc and no traces of cancer-causing asbestos has been found in it.
  3. Contact the company in case of doubts: Never hesitate to reach out to the company by calling or e-mailing them your questions and concerns. In fact, many moms have reached out to the customer care team at Johnson and Johnson at care@jnjindia.com to clarify doubts about Johnson n Johnson baby powder causing cancer. And this age-old company took pains to answer all their queries with facts and science behind their products.
  4. Check Online reviews: The Internet has become a powerful source of information. Getting first-hand reviews of experienced mommies is much easier these days. So read as many customer reviews as possible.
  5. Natural Vs Non-Toxic: These days there is an increased affinity towards the terms “Natural” and “organic”. But these terms are not at all regulated by the government. So research the product beyond these labels. Look for terms like non-toxic, instead of natural and organic.
  6. Fragrances: These are ideally meant for you but are also breathed in by the baby. These are considered trade secrets, so manufacturers are not compelled to disclose all the chemicals in their ingredient list. Hence, it is advisable to choose a baby powder with a mild fragrance like the scent of Johnson and Johnson baby powder. The fragrance in the baby powder will help your baby to feel fresh and cheerful all day.
  7. Meets Global standards: Trust the brand whose products have been well researched by universities, research labs and government regulators. Recently Johnson & Johnson was in the news for finding traces of cancer-causing asbestos in its talc. The company cooperated with all the regulatory authorities and came out clear from all the allegations. TOI reported that not just Indian, but regulatory authorities from Singapore, Thailand, Saudi Arabia, Jordan, Kuwait, and Egypt have also reaffirmed the purity of Johnson baby powder and that it doesn’t have cancer-causing asbestos.

Johnson and Johnson’s baby powder is one product that meets all the above criteria. While choosing a brand is important, it is equally important to buy the baby powder from authentic sources only. Prefer buying from shelves of modern trade or recognized chemist shops. Even while buying online, choose authentic sellers only. Online purchase is leading to a lot of adulterated stocks. Most of the lawsuits against Johnson and Johnson for allegedly causing cancer through the talc have undergone the appeal process. And, post-scientific and clinical investigations, the verdict of the lower court have been reversed.

As parents, everybody is making an increasing number of choices every day but when you are unsure of which way to go, products that remind you of your childhood definitely takes away the brownie points.

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