The most important tip to maximize sales as a business is to have a good marketing strategy. In the beauty industry, it’s no different.
You need to advertise every new product. If you’re a newbie in the skincare industry, you might be overwhelmed or confused about how to start marketing and the best strategies to use. Fret not, these following tips will help you build a comprehensive marketing strategy to sell your skincare and hair products.
Make Unique Products
For your jojoba oil, face wash, or beard care products to stand out as the best product on the market, they need to be discovered. To make the products easier to find, you might want to create a website or sell them through resellers such as Amazon, Shopee, and Lazada.
You then need to show proof that your products meet the needs of your target audience. It’s not enough to claim that you have the best beard care products. You also need to communicate how essential the products are to a potential customer. This will mean creating campaigns to convince them. Talk about it on social media. Get people to provide testaments after trying your products, and let their words convince the public that your brand is the only one manufacturing them.
Highlight the Ingredients
Another way to best market your skincare or hairline is by being completely open about the ingredients that go into their production. Consumers always want to know what’s in their beard oil, beard conditioners, beard wash, shampoo, and balm. Thus, offering such information willingly increases their trust in your brand. Select and talk about the ingredients and explain how they help with smoothing fine lines. Add some concrete facts about all elements and how they affect their bodies.
Distribute Samples
Your product might be on all shelves, with great ingredients that improve the skin, but if no one has tried it, no one will believe your claims. Does your skin lotion moisturize skin instantly? Hand out samples to consumers for feedback. This marketing strategy plan is used by many well-known brands like Burt’s Bees and Sephora.
They use the product sampling method to create awareness of their upcoming products, which keeps consumers itching to purchase them once they’re out on the market. You can also offer samples in person or through your social media platforms. This will help ease the consumer’s hesitation, building the trust you need to make a sale.
Publish Testimonials
You’ve shared samples and have had great reviews about your beard product. Now’s the time to tell the world! Testimonials are a great form of advertisement for any brand. This is because, in the beauty industry, the opinions of others matter considerably when making a purchase. If you have a website, include as many reviews as possible on the site. You can post a few of them on your social media handles as well, linking each testimonial to the product mentioned and its price. In time you’ll see your sales soar through the roof.
Use Influencers
You don’t have to use celebrities. You can make great use of micro-influencers to help market your products. The beauty industry has seen a significant shift in recent years, slowly morphing into a business that operates on word of mouth. Many people rely on the terms of people like them when making a purchasing decision, where micro-influencers come in. These influencers are known to have a greater connection with their followers and, as such, can adequately convince them to try out specific products.