With advertising and promotion being an expensive line in your annual budget, wouldn’t it be great if you could get it for free? But even more than that, have your customers do it for you? Well, it’s entirely possible, and we’re not just talking about the simple word of mouth here, there are many tricks and strategies you can employ to make this a reality.
Here are some of the best.
Share & Like Competitions On Social Media
Social media is great for promotion, as the data they hold on the users allows you to target your promotion. You’ll have seen them a thousand times, a company on Facebook or other social media platform offers a free this or that and all you need to do to enter the competition is to like their page or account and share or retweet the post. It’s such a simple method and so many firms do it because it actually works. The only thing to be aware of is to follow through on offering the prize for the competition, otherwise, it’s a fraud.
Free Email Addresses
It may sound daft but it’s good to think outside the box once in a while and it may at first not seem like a big thing, but offer people to use a personalized email address from your firm could be a good method of getting your name out there. Remember how people went crazy for Gmail addresses when they first came out, so why not try and replicate this on a smaller scale?
Giveaways are great, and branded clothing is an excellent one. Image if you give away clothes with your logo on to every customer who spends a certain amount. You can get your customers to showcase your brand at no cost to you other than the minimal cost of the clothes themselves. You can get any type of clothing made, from t-shirts right down to smaller items such as socks from oursock.com.
Free Extras With Purchases
You don’t need to limit your branded giveaways to just clothing as there are so many different things you can give away that will get your name out there. It can be as simple as little things like a keyring, pens, things like that, something small that people will use in their everyday life. It is really simple and there are so many places you can go to get these made for you and you can spend a little or a lot depending on what you ideally would like.
One thing that can make a big difference but from a very small thing is to think about your packaging. If you send out a lot of orders then to have branded packaging can look very good and again, get your name out there, padded envelopes, bespoke boxes and even packing tape can all make a difference.
So it’s not just one single thing that can promote your brand but to make it work you need a mixture of all the above and more.