Social media is one of the big data’s most significant resources. According to a CMS Wire report, out of 90% of the available data accumulated in the last two years, approximately 80% of that data was collected from unorganized sources such as social media. With people generating as high as 2.5 quintillion bytes of data every day, there is an immediate demand for professionals with big data certifications.

According to the HBR 2017 Big Data Survey, businesses are leveraging big data as it reduces expenses, scales up their revenue, and opens up opportunities for innovation. Digital marketers are relying on data and the numbers to manage their marketing strategies and decisions. Surveys have already suggested that by 2019, the global revenues of business analytics software and big data will rise from $122 billion (as of 2015) to over $187 billion.

big data

image: source

When it comes to the use of big data in building a career in marketing, it has several benefits associated with it. Let’s have a look at the top ways big data can help you get a head start in your social media marketing career:

1. Insights To Acquire More Consumers

Analysis of data with data analytics applications can help marketing teams get fully equipped to address consumer queries. Understanding the requirements and variations in preferences, interests, and habits can help a marketer provide a customer with a satisfying experience. For any marketer, promoting the customer experience must be a top priority given that consumers can drop at any given time and switch to a different business for services and goods. Information related to customers such as bounce rates, websites visited, and time consumed on the website can be utilized to develop elements to invent a simpler navigation path. Thus, the accessibility of insights through big data can assist digital marketers to create better strategies to engage the consumers and build a loyal clientele.

2. Use Big Data To Improve Your Brand Reputation

Marketers may lack a secure way to control their brand’s reputation on social media where even a small incident can tarnish a brand in seconds. It may also be challenging to promptly analyze how product launches, news trends, advertising, and competition affects your brand. Thus, social media is an extremely valuable avenue for marketers and with the help of big data, they are able to monitor their progress. For instance, retailers benefit from social media solutions and big data that help analyze public sentiments from social media platforms such as Facebook, LinkedIn, Instagram, and Twitter. Customer-driven insights allow marketers and businesses to target their advertisements, products, and overall marketing strategies to meet public demands and opinions.

3. Data Visualisation To Enhance Social Media Campaigns

With digitalization and the opportunities available through the web, marketers need to learn and interpret the available data quickly. Considering the abundance of information available, data visualisation tools are utilised to obtain actionable insight. For a company, these may involve highs and lows in shopping sessions, insights into inventory flow, and customer preferences and behaviours. This technique to visualise data and obtain insights helps consumer relations teams to learn from data-driven studies, and include factual data to support various ideas. The decision is based on a mutual agreement of data points, which can help develop effective social media campaigns and ultimately increase businesses revenue.

4. Applying Past Information For A Better Future

Being data-savvy in the digital marketing industry is a great way to stay relevant. This requires investment in analytics tools, real-time data collection, advanced data storage methods and interactive dashboards. Marketers can analyse and interpret the information from past events to make suitable decisions with a data-driven strategy. Supported by facts from customer insights, they can design social media activities with a higher standard of assurance. This is particularly important for marketers who need to regularly review their services and goods to provide greater consumer satisfaction. For example, restaurants can utilise insights from past customer orders through their social media fan pages to determine the general trends and give special offers on not very popular dishes. They may also discover new ways to enhance their products by having social media polls and make them successful among customers.

5. Using Big Data For Promotion

Big data in social media can help marketers target customers that are most likely to buy a product from you. With the relevant data, you can examine functional messages and change the plan if it is not yielding satisfying results. A marketer can also use the information to predict the possible responses to particular consumer messages. Simply test the headings with a sample population then send them to a certain group of people who will most likely open them. You can then render the open rates by using click through to check the leads into the sales funnel.

With big data in social media marketing, a marketer can actually attract the attention of customers by identifying competition in real-time by leveraging the tools mentioned above. Using data can help you build a successful marketing strategy for your business and boost your social media career. The ability to interpret customer data can improve your relationship with the existing and potential customers and make a positive impact on your business.