Billboards offer advertising and marketing professionals a way to reach and communicate with a large volume of consumers all at the same time. However, there is still a bit of an art-form to creating a highly efficient and effective billboard marketing campaign. Whether you’re setting up Long Beach billboards or billboards in Los Angeles, you’re going to want to have a few tips and tricks up your sleeve to make sure that your billboard campaign runs smoothly.
While the following advice will help you set up effective Long Beach Billboards, they are not totally exclusive to that region. In fact, a lot of the advice that follows is good advice for any billboard campaign that you design as a marketing or advertising professional.
Choosing Billboard Location
One of the most important decisions you have to make about your Long Beach billboards or billboards in any other campaign is where you’re going to place them in the context of that region specifically. In other words, choosing a regionally specific location in which a solid grouping of your target audience gathers or frequents will improve the metrics and ROI of your billboard campaign.
To put this more simply, whether you’re placing Long Beach billboards or billboards in Chicago, you’re going to want to target highly frequented commuter highways both entering and exiting the downtown areas. This way, your brand and brand messaging is seen by a higher population of regional residents, and in turn, a higher percentage of your target audience as well.
Highways aren’t the only places that make for good billboard placement, either. Popular sports stadiums, and concert venues also create prime real estate for billboard placement. Again, this is because of the high number of regular visitors that these locations receive.
Choosing your billboard placement strategically can completely dictate the results of the campaign.
Composing Billboard Copy
Billboard location is far from the only matter at hand when it comes to crafting an effective and consumer-attention-grabbing billboard. Beyond picking the right location for your Long Beach billboards or any other billboard campaign, is composing effective copy.
Billboard copy needs to be concise because consumers are typically processing the information on billboards while they’re driving on highways or distracted by other main-events. Therefore, they generally only have a few short-lived seconds to read, process, and respond to your billboard advertisement. If your copy is too long and complicated, it will be hard to read and consumers won’t give your ad a second look. Compelling billboard copy is engaging, concise, and clearly depicts the intent of the brand, product, or service.
The Graphic Design
Graphic design is another integral element in grabbing consumer attention, especially in a billboard advertising campaign.
Graphic design is just as important, if not more important than the copy included on a billboard. Once again, consumers have only a split second to really digest the information presented to them on a billboard. By including a creative, unique, and eye-catching graphic design for your billboard campaign, you’re more likely to win the attention of the consumer than neighboring billboards.
Not only that, but incorporating stellar graphic design as a regular part of your brand identity will help you carve out a spot in the memory of consumers and increase overall brand awareness.
Understanding Your Target Audience
Another crucial element in the world of modern marketing is understanding your target audience. You have to know who you’re trying to communicate with in order to create effective communication.
As such, you should consider conducting thorough target-audience research to ensure that you’re placing highly effective marketing campaigns in areas accessible to the consumers you’re specifically trying to reach. There are many softwares and technologies designed to help marketing professionals define and create marketing campaigns for target audiences.
Digital Billboard Options
There are other modern elements involved in creating an effective billboard campaign as well. One of the most obvious and evident being digital billboards. Digital billboards are very similar to traditional billboards, only they offer a monitor on which brands can place their advertisements.
This means there’s less labor involved in switching out billboard campaigns, and the owner of the billboard can rotate through several advertisements all at once. Alternatively, a single business can rent out an entire digital billboard, and run several different ads at the same location.
Wrapping Up
When it comes to running an effective billboard campaign in Long Beach California, or any other major metropolitan area, there are a wide variety of factors to take into consideration. Learn about your target audience, strategically map your billboard placement, and make sure you’re creating highly engaging and resonant billboard copy and graphic design. This will help you stick out in the eyes, and the hearts, of consumers now and well into the future.