Police Departments across the country have been using their online wit to grab the attention of the citizens whenever they want to warn or create awareness.

This time Assam police have taken a cue from the popular crime drama series “Breaking Bad” for a reason. The idea was to spread awareness about drugs, but with a sprinkle of humor.

assam police breaking bad campaign

Using the hashtag #ThinkBeforeYouDope, their Twitter post said, “What do we do with bad habits? We break ’em & then Barium! Say NO to Drugs. We’ve got our ions on you, coz we are the ones who Knock! Este es El Camino Señores!

The post has been liked more than 500 times till now and has been retweeted by more than 200 users.

The post shows the Breaking Bad poster that features Walter White (Bryan Cranston) and Jesse Pinkman (Aaron Paul). Also, the creators have used #ElCaminoABreakingBadMovie that marks the release of the film El Camino: A Breaking Bad Movie.

Netizens are lauding the police department for their creative ideas. Check out the Twitter reactions-