On August 23, as Chandrayaan-3, India’s much-anticipated lunar mission, successfully touched down on the moon’s surface, the nation erupted in pride and excitement. This historic achievement marked a significant milestone for India’s space exploration endeavors.
This feat also paved the way for brands to engage in a moment of marketing extravaganza, transforming the event into a platform for creative expression and connection with their audiences.
The anticipation leading up to Chandrayaan-3’s safe landing was palpable as people across the globe eagerly tuned in to witness this remarkable feat. Seizing the opportunity, brands capitalized on the collective enthusiasm by leveraging social media platforms to join the conversation and share their support for the mission.
In an era where brands increasingly engage in real-time marketing, the Chandrayaan-3 safe landing provided a golden opportunity for brands to showcase their agility and connect with their audience on a deeper level. As the nation watched with bated breath, brands used their creative prowess to craft marketing content that resonated with the occasion.
Here are the top 9 brand creatives that celebrated the #INDIAISROCKING moment.
Zomato
you made the nation proud @isro 🇮🇳#Chandrayaan3 pic.twitter.com/Xb4WEKXpqZ
— zomato (@zomato) August 23, 2023
Amul
#Amul Topical: Chandrayaan 3 lifts off! pic.twitter.com/FgkJbGsw26
— Amul.coop (@Amul_Coop) July 15, 2023
Jeevansathi
🌕🫶🏼 #Chandrayaan3 pic.twitter.com/Y5HT7Aqcuh
— Jeevansathi.com (@Jeevansathi_com) August 23, 2023
Realme
We are Super-Stoked! Congratulations to @ISRO on capturing the nation’s pride with the successful landing of the #Chandrayaan3!
— realme narzo India (@realmenarzoIN) August 23, 2023
Aiming & achieving next-gen greatness🚀 #Topical #ISRO #Chandrayaan3Landing pic.twitter.com/3pWYXrA6Sx
McDonalds
Swiggy
Oral B
Universal Studios
A truly fantastic feat for India! #Chandrayaan3Launch #ISROIndia #Trending #Despicable1 #Minions #UniversalPicturesIndia #UniversalPictures pic.twitter.com/CItCjzWaK2
— Universal Pictures India (@UniversalIND) July 14, 2023
Spotify
Hoping that ‘ek din’ to be today #Chandrayaan3 pic.twitter.com/j5z1HCxcow
— Spotify India (@spotifyindia) August 23, 2023