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Diwali not only lights up the world around us but also brings a bundle of emotions with it. For some, it’s about rituals and celebrations, some treat it as a time for vacation, and others travel back to their native homes to join their families. With this, the kin has had a custom of giving away Diwali goodies amongst themselves as a treat.

Going by the tradition of gifting, Diwali increases consumer demand. It also excites the marketing researchers to put forward their festive products and services in a way that may catch the attention of their target audience.

Here’s where the need for advertisement arises as most customers buy something new for the occasion. Brands have been throwing all sorts of gimmicks from sales to special offers and whopping discounts to draw in customers, and all this information reaches the public only through ads.

And so, each year, almost all major brands come up with ideas to create Diwali ads that have not only driven sales but left a mark in our memories over the years.

Below are some of them that lightened up the world around us in a true sense.

Amazon Unsung COVID Heroes Ad

Amazon India has expressed gratitude towards strangers who offered help during desperate times. The act of remembering these unsung COVID heroes during Diwali has struck a chord with many online.

Cadbury SRK Ad Supporting Local Business

This Diwali, Cadbury came out with an advert featuring Shah Rukh Khan as the brand ambassador of small, local businesses that suffered due to the coronavirus pandemic and the internet is full of praise.

Vivo Ad On A Lonely Father Missing His Kids

The Vivo Diwali ad features Kanwaljit Singh as a father-of-three living alone in a huge house, talking to his children on video calls, and getting ready to celebrate the festival of lights with only a short-term tenant for the company. This advert’s got a really emotional climax.