In the past 10 years, SEO has gained immense acknowledgment, and with time the competition has enhanced to a great extent. SEO is one of the most progressive marketing channels, and to make it more rewarding, Google keeps changing its algorithm.
Many people who got their hands-on SEO 10 years back clearly know the difference in google algorithms. To reach out maximum audience to the website, a person needs to adopt all the current strategies introduced by google. I remember many years back when I started learning SEO; it was all about keyword stuffing and content spammy but today it is all about having strong content.
The increasing demand for SEO services in various sectors like businesses etc. along with the simultaneously increasing complexity of its technicalities is the reason why many SEO services providers have emerged in the market. The aim is to offer the clients the best services to help them increase the traffic, create conversions, and ultimately make a profit. SEO has become an industry in itself with specialists offering their services in almost every corner of the world. Anyone can easily access such services as per their location. For instance, if you are based in Austin and need SEO services, looking out for services offered by Austin SEO services and consulting can be something you might want to consider to venture into this domain with the guidance of the experts.
If you are an SEO expert, you can only be successful if you keep updating yourself with the google changing algorithms. Let’s further proceed with the article and discuss all the changes that have made in SEO in the past 10 years.
How SEO Changed in the Past Ten Years
Search Engine Optimization is all about bringing maximum traffic to the website and to stand ahead of your competitors. With the right strategies of on-page SEO and high quality backlinks, you can give a tough time to any strong website. Below I am going to mention a few points that depict a change occur in SEO in the past 10 years.
1. Evaluation of good content
The importance of content has increased in a wide range in these 10 years, and those who are already doing SEO might agree with me. Today if you succeeded in managing good content without duplication, you have done half of the SEO. A good content revolves around all those factors that make it class apart.
For instance, proper keyword searching, Optimizing meta title and meta tags, adequate image selection, and a few more things. Those who follow the appropriate content marketing strategies are the real winners. A few years back, the content was not the mainstream for good SEO, but now it is the primary factor.
2. Reconsider local Searches
A few years back, there was no concept of local SEO, but with time it garnered colossal importance. It all started in 2014 when the pigeon update came into being, and it did local searches forever. It gave a huge benefit to small businesses that were struggling to get recognized locally.
Today many people search for relevant information, and it brings significant traffic on the website that is targeting local searches. Along with that update, another essential thing happened was traditional web ranking signals that go well with local searches. Even today, the trend of local searches has great significance, and with time it is increasing.
3. High-Quality Back links
There was a time when link building was entirely different than how it is today. Today it is easy to distinguish black hat links and broken links. Various tools have been originated that recognize between broken links and high-quality links. In 2012 with Penguin updates, link building totally reshaped.
Working on natural links has become smooth and straightforward today, which lets you gain high authority links that are good for your website ranking. It all becomes possible when in the late 2000s, google did a lot of hard work to figure out black hat links and broken links. Hence the SEO has become accessible in a way that you can easily distinguish spam links.
4. Use of Stuffing Keywords
Ten years back, SEO was all about finding keywords and putting them appropriately in the content. However, with the 2013 update, Google changed its algorithms. Though keywords still play an essential role, yet SEO no longer remains all about finding productive keywords. Today, Google comprehends implications as opposed to relevant keywords, so simply focusing on them isn’t sufficient any longer.
However, one should still do proper keyword searching as it can manage strategy concentration and offer Google rankings chances. It is one of the biggest changes that occurred in the past 10 years in SEO. Hence, it is better to optimize your content according to Google policies for successful SEO.
5. Frequent Website Optimization
In the past 10 years, a lot of updates have been originated, including Panda, Penguin, and Hummingbird. These updates are the notification that google sends whenever any changes occur. Now google keeps changing its algorithm and keeps updating its users for better rewards, but it has become quite challenging for the website owners to stay connected with these updates.
The only way to cope with such updates is to keep optimizing the websites according to their rules and policies. If you do not pay consideration on such updates, your website will not get ranked on Google Search Console, and you might lose a lot of traffic.
6. Search Engine Result Pages
If you think that Search Engine Result pages looked like the same 10 years ago, you might be wrong. There has been a lot of changes that occurred in these 10 years. In these 10 years, Google made many changes in its algorithm. A few changes are too small to be mentioned, yet there is a lot of modification on Search Engine Result pages as compared to the last decade. You can compare it with previous pages that are still available on google, and you can clearly notice the difference.
7. Mobile-Friendly Websites
Since 2007 Google had prioritized Mobile friendly websites when iPhone originated. We all are aware that more than half of the population opens your site from mobiles, and if it is not mobile-friendly, it will have an adverse impact, and you might lose a lot of traffic. To make it mobile-friendly, you have to keep optimizing your website for mobile users. A few years back, people only used to optimize their site for the web, but now the time has changed, and so does Google’s policies.
I have only mentioned a few changes that have occurred in the last decade, so many of them are still to be mentioned. In the next coming years, it might be possible Google will change the entire strategy of SEO. You just need to update yourself with the current algorithms set by Google and keep optimizing your website so that it gets the highest rankings. I hope you will find this article helpful and informative.