On 12 May 2020, Prime Minister Narendra Modi announced a financial package of Rs.20 lakh crore to revive India’s stalled economy on account of COVID-19. Over a televised address, he said that the package intended to kick start the process of making India self-reliant (Aatmnirbhar). The PM emphasized on the importance of India as a huge local market and how India has the potential to take its local products global.
Thus arose the call for going “vocal for local”. Modiji’s address focused on the need for India to recognize the importance of local manufacturing, local markets, and local supply chains. He said that COVID-19 taught India the importance of going local.
“All our demands during the crisis were met locally. Now it is time to be ‘vocal about local’ products and help them become global.” – PM Modi
In the advent of India’s Independence Day, we have listed 10 Indian Contemporary Fashion Brands which you can opt to make India Aatmnirbhar.
Fabindia
Fabindia is an Indian chain store retailing garments, furnishings, fabrics, and ethnic products handmade by craftspeople across rural India. Established in 1960 at New Delhi, Fabindia started out exporting home furnishings, before stepping into domestic retail in 1976, when it opened its first retail store in Greater Kailash, New Delhi. Today it has over 250 stores across India and abroad.
Explore Fab India here to place your order today.
Pantaloons
Pantaloons Fashion & Retail Limited is an Indian clothing retail chain that started in Gariahat, Kolkata in 1997. Over the years there have emerged stores across 160 cities. The brand was previously controlled by the Future Group and was taken over by Aditya Birla Nuvo Limited (ABNL).
Explore Pantaloons here for quick order.
Biba
Biba is an Indian fashion brand for women and girls founded by Meena Bindra in 1988 from her home in New Delhi, India. Contemporary ethnic fashion is BIBA’s specialty. The word “BIBA” is a Punjabi word meaning a young and pretty girl.
Check out the latest BIBA collections here.
W For Woman
Launched in 2001, the brand W is a part of TCNS CLOTHING CO. LIMITED. Owned by two brothers – Mr. OS Pasricha and Mr. AS Pasricha the brand came to reality when W started its journey with an aim to provide fashion in a modern retail environment to the Indian woman. Over the past 16 years, they have established 400+ outlets across the globe.
Did you check out their latest collection here?
Manish Malhotra
Designer Manish Malhotra has worked for over 500 movies and made innumerable designs. With a team of 700 artists, craftsmen and professionals spread across India and international waters, his eponymous label has marked 14 years in the fashion industry.
HRX
HRX was built in 2013 by Hrithik Roshan and Exceed Entertainment. The brand sells all Indian fitness wear with the aim to help people achieve their fitness goals.
Manyavar Mohey
Founded in 1999 by Ravi Modi, Manyavar and Moher are pioneers in ethnic wear and the leader in India’s fashion sector. The brands started under parent company Vedant Fashions Private Limited. Mohey was launched in 2016 as a women’s celebration wear and is rapidly emerging as a global favorite. The company has launched a collection called Mebaz which is a celebration wear destination for the entire family; present in 5 cities including Metros focusing largely in the Southern part of India.
Sabyasachi
Sabyasachi Mukherjee is an Indian fashion designer, jewelry designer, retailer, and couturier from Kolkata. Since 1999, he has sold designer merchandise using the label Sabyasachi which can now be ordered through Sabyasachi.in. Mukherjee is one of the Associate Designer Members of the Fashion Design Council of India. He has designed costumes for Bollywood films such as Guzaarish, Baabul, Laaga Chunari Mein Daag, Raavan, and English Vinglish and more.
Raymond
Raymond is the largest integrated manufacturer of fabric in the world based in Mumbai, Maharashtra. It is also India’s biggest woolen fabric maker. Textile division of the company has a distribution network of more than 4,000 multi-brand outlets and over 637 exclusive retail shops.
AND by Anita Dongre
Designer Anita Dongre has made fashion available for everyone with her brand AND. Available both online and at stores, this is that one designer apparel and accessory collection from where you can find experimental styles and designs.
Did we miss any of your favorite desi brands? Do let us know.