In case you are confused between sexual desire and consent, this new quirky condom is just for you. “If it’s not a yes, it’s a no.”– not us, but this is what the container in which the sexual product comes read.

The interesting part is when you unpack the condom. This will need four hands. The pressure points at all four corners of the packet are needed to be pressed simultaneously. This innovative product not only creates an environment of consent but promotes equal participation when it comes to decision making.

When it comes to safe pleasure, Tulipán, an Argentinian contraceptive firm will help you to get a clearer picture of consent. The product is to make its entry in the safe-sex market. The launch of the product is scheduled later this year. However, the firm is distributing free samples to couples in bars.

The product advertisement was released on March 27 and says, “In sex, everything is worth only if a rule is respected: the consent of both to do it. It has already been liked by 22k people, has 4.9K retweets and counting.

While talking to New York Post, Joaquin Campins of BBDO, the agency that is tasked with promoting the condoms said, “Tulipán has always spoken of safe pleasure but for this campaign we understood that we had to talk about the most important thing in every sexual relationship – pleasure is possible only if you both give your consent.

Whatever relationship it may be, consent is extremely important and it is not just during the physical act, but also before the act actually begins. The decision to take part in sexual activity should be mutual and apart from words, it is often expressed by certain gestures and behaviors.

Say goodbye to toxic masculinity and a BIG HELLO TO SEXUAL CONSENT!