Marketing is vital for any company, regardless of the industry. However, it is often overlooked by lawyers. You commonly see backlash or jokes made regarding law firms that use television as an advertisement method. This may lead you to wonder how you can remain trustworthy while still pushing your business. The following are four ways marketing is possible in this needed industry.
1. Run SEO Campaigns
SEO is a word that many have heard and know is important. It is part of websites and blog posts. However, you can create SEO campaigns that are specifically designed to raise your page rankings. If you are not that familiar with the whole process, it is always advisable to connect with a knowledgeable SEO consultant for better results.
Studies have shown that over 90 percent of all people searching for answers will turn to a search engine, such as Google. From that number, nearly ¾ (three-fourths) of all users will select a site from the first page of answers. Therefore, a marketing campaign that optimizes the most searched words will bring more potential clients with problems to your company for solutions. These campaigns will focus on how long visitors spend on your site after arriving and what pages they click on. You can edit your campaign based on the data analysis performed.
2. Utilize AdWords and Google My Business
Google is still the most used search engine by users looking for solutions to their problems. AdWords is a paid search option available to all industries and companies. When you time an AdWords campaign with a promotion on your Google My Business page, you increase the chances of receiving new leads soars. Using marketing boosts your ability to beat competitors using the same keywords to make sure your department is well-versed in managing these campaigns.
3. Video Marketing
The number of people watching television is diminishing, causing many companies to discount the power of video marketing. However, ads can be run on social media, and they offer a variety of uses. Many businesses find that making videos that are more personable and speak to emotions generate more leads.
Younger clientele often turns to Facebook, TikTok, and YouTube for answers. Marketing teams should know where specific audiences go for answers and understand their preferences. When you offer videos on who you are, behind-the-scenes of your business, or even question and answer live sessions, people will grow to trust your company.
4. Newsletter Marketing
Newsletters can be mailed, but they are more successful with virtual mailing. These email campaigns are a great way to cover time-sensitive topics, such as promotions you are currently running or reminding people of services during high-need periods.
For example, you may want to discuss accident services during the winter or DUI services during Spring Break (also see Indiana new car lemon law for relevant issues). However, for email campaigns to be the most successful, you will want to make sure the content you provide is up-to-date and sent regularly. If people receive emails too often, they are likely to unsubscribe. On the other hand, if you do not send them regularly enough, the subscriber’s email program may view it as spam.
Referral programs, mailers, radio advertisements, and boosting your name through business listings are still successful ways to market your business. However, hiring a marketing team that knows the law industry, such as https://serp.co/services/marketing/lawyers/ will put your business a step above the competition. The end goal is to try multiple forms of methods and then wait for data analysis to determine which campaigns are the most successful for your company.