A domain name is essential for your website to attract traffic. It helps the users find your website and acts as an address to your website. An IP address consists of numerical digits, and hence it is not easy to remember. On the other hand, a domain name contains a word or text related to your business, brand name, or products. It helps web users to identify your website.
You can search for a domain name on a domain search tool online. A domain name service provider can help you find a relevant and unique domain name for your website using the search tool. With more than two million websites on the internet, how will you check domain suitable for your website?
An easy-to-remember domain name will help prospective customers to communicate with you and get relevant information fast. For that, you have to use a unique domain name not used by others to get more organic traffic to your website.
To find a unique domain name, you must check the domain name availability using a domain name search tool. Based on the data taken in 2019, more than 359.8 million registered domain names are available on the internet. Therefore, finding a unique name is not easy but annoying. A reliable registrar can help you find a suitable name for your website.
Here are some points to consider while checking the domain name availability.
1. Easy to remember names are the best
You have to make some effort into finding the most suitable domain name for your website. Lengthy domain names can confuse the users, and they are difficult to remember. A short keyword closely related to your business, activity, or service is easier to remember. You may prefer a commonly recognizable word. Using any numbers, hyphens, and special characters in a domain will make it difficult to remember, type, and pronounce.
2. Choose your brand name as the domain name
If you wish your domain name to stand out from others, it is advisable to use your brand name. Your domain name without a brand name is not complete. When you use your brand name in the website address, it makes the domain name unique. People prefer to buy products with a unique brand name.
3. Select the right extension
Having a domain name with an appropriate domain extension increases a website’s trustworthiness. A domain extension is the second part of your domain name that helps capture the attention of potential customers. Visitors can identify your website through it. Domain extensions include top-level domains (TLDs) like .com, .net, .in, and .org, and they are in great demand. These extensions are categorized into generic, sponsored, and country-code domains.
You can also check the availability of an appropriate extension on a reliable tool. If any TLDs are available at a reasonable price, you can buy them or search and find a new domain extension.
4. Use a reliable tool to check the domain availability
It is not easy to find a perfect domain for your website. Here comes the use of a tool or a domain name generator to find a unique domain. You can also approach reliable hosting companies for your desired domain name. They can get you unused or expired domains.
Keeping in mind the above points, you can check the domain name that can bring more traffic to your website.