Setting up an affiliate marketing business is a reasonably straightforward venture. Once you have identified the optimum products to promote on your web platform, there is any amount of top affiliate programs you can sign up to. But a key factor in really getting your new business off the ground is applying software tools to help in your marketing campaign.

There are several options available, but here are five of the most recommended. The even better news is, most of these are free.

MailChimp

It is impossible to overestimate the power of emails. In one day, well over two million email communications are sent every second. It would be so effective to have a dedicated channel to streamline your communication channels, and one of the most effective marketing tools you have at your disposal is email software. You can harness social media platforms when it comes to developing your affiliate business brand, but in terms of reaching customers a dedicated email source will save you so much time and effort, and touch base with your contacts.

MailChimp is a form of complete email management that makes the process so much easier to manage. It has over 40 features, including social media sharing buttons, and personalized contact forms you can send to over 2,000 subscribers in one fell swoop.

Charlie

Charlie is a software that allows you to keep your client information secure. One of the difficulties with affiliate marketing is it can become fragmented when you are dealing with a variety of separate parties. Charlie will aggregate all your data, a bit like a virtual address book. Here you can store all the relevant information for your business contacts, including names, phone numbers, and most importantly of all, their social media presence. All this information is generated from each email address.

Google Analytics

Google Analytics is undoubtedly one of the ultimate tools which are available to any start-up. This software should always become an integral part of your marketing development strategy from the get-go. As a method of analyzing visitor activity, one of its most favorable attributes is its user-friendliness. You apply to Google to get a bunch of code, which can then be integrated into your website with minimal fuss. This allows you to track visitor activity to a precise degree. You can glean all sorts of valuable information from the statistics generated, such as the keywords which are attracting the most attention, where your traffic is coming from, and time of day where there are more interactions.

Canva

One of the most crucial aspects of starting an affiliate marketing enterprise is your ability to create engaging content. Canva is designed to catch the attention of site visitors and increase their engagement. The software will ensure your content evolves way beyond the straightforward text, posting material which is beautifully designed to attract maximum attention. This output is guaranteed to give your website a polished appearance, and can also be utilized a raft of sidelines to enable you to enhance your brand: social media posts, logos, brochures, letterheads, posters, flyers, and much more.

Buffer

Buffer is a marketing tool designed to streamline your social media activity. It makes it so much easier to schedule and publish content right across your disparate platforms. It certainly takes the sting out of posting individual items on a daily basis to half a dozen separate forums. Buffer will coordinate your posting activity, offering a dashboard that allows you to connect multiple dedicated accounts. This will allow you to schedule your posts, optimize your marketing campaigns and then analyze the ongoing degree of success.