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Brands across the world spending thousands in generating “Likes” for their respective facebook pages. And most of the times it is found that the level of engagement by the fans with the page promotions are relatively low in comparison to the number of fans on the page. Why so? Reason could be anything from low quality content posts, timing of the posts and also may be majority of the fans accounts are fake. And if you can closely monitor each of your fan’s individual facebook account, you will be surprised to see that there are hardly any activities on their account and they have liked almost every second facebook page available. And this is a sign of a fake account used only to decorate the facebook page’s Like count.
Derek Muller of the science YouTube channel Veritasium does a detailed study and looks at the sketchy business of facebook page “Likes.”