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Trust Coke to come up with whacky ideas to boost sales. After last year’s innovation of a bottle which split into two, Coke has launched a new pet bottle featuring a cap that can only be opened by fitting it together with another bottle’s cap.

So, to open your Coke, you need to either have a friend along or make a new friend.

The beverage giant also found the best place to showcase the new packaging. It placed a supply of Coke at University grounds full of young men and women looking to make new friends on the first day of college. Anyone who wanted to open their Coke would have to pair up with someone and inadvertently strike a conversation.

That’s a rather cool ice-breaker, what say!