Bigg Boss continues to reign supreme in the world of glitz, glamour, and endless controversies.
The 17th season of the reality show is here, and it’s already making waves for more reasons than one. Not only are viewers excited about the drama that unfolds inside the house, but they are also buzzing about the eye-popping salaries some contestants are raking in.
Viacom18, the broadcasting giant behind Bigg Boss, has left no stone unturned in ensuring the show’s financial success. They’ve sold a whopping 65% of the show’s ad inventory to 12 sponsors from a mix of traditional and new-age categories. Given Bigg Boss’s unparalleled viewership and ability to create marketing marvels, it’s no surprise.
The list of sponsors reads like a who’s who of the business world. From automotive titan Hyundai to the ever-fresh Dabur Bae Fresh and from Haircare expert Tresemme to the fizzy sensation of Appy Fizz, they have it all covered. Even InMobi-owned Glance, the mobile advertising juggernaut, has recognized the potential of Bigg Boss as an advertising medium. And let’s not forget the spicy twist brought in by Ching’s Schezwan Chutney.
It’s all in, from health and hygiene with Reckitt Benckiser, the wanderlust offerings of MakeMyTrip, and even the aromatic charm of Vimal Elaichi. Not to mention Paytm’s travel and hospitality touch, the bus journeys with RedBus, and the smart appliances from Hindware. This is more than just a reality show; it’s a money-making machine! And is happily giving it away to the contestants.
Here are the contestants who have entered the Bigg Boss 17 house and the jaw-dropping sums they are raking in.
Ankita Lokhande: The Showstopper Ankita, a popular name in the world of Bigg Boss 17, has already won the hearts of netizens, not only for her on-screen charisma but also for her impressive paycheck. If reports are to be believed, she’s the show’s highest-paid contestant, pocketing a cool Rs. 12 lakhs weekly.
Munawar Faruqi: Laughing all the way to the bank. Stand-up comedian and rapper Munawar Faruqi made his mark by winning Lock Upp season 1. And now, Bigg Boss 17 is his next big stage. It seems to be working wonders for his bank account too, with reports suggesting he is earning a hefty Rs. 7-8 lakhs per week.
Neil Bhatt: From One Soap to Another Neil Bhatt, known for his role in Ghum Hai Kisikey Pyaar Meiin, is also trying his luck in the Bigg Boss house. He reportedly takes home around Rs. 7-8 lakhs weekly.
Aishwarya Sharma: The Big Earner Aishwarya Sharma, famous for her role as Pakhi in Ghum Hai Kisikey Pyaar Meiin, is another highly-paid contestant on Bigg Boss 17. She’s allegedly raking in a whopping Rs. 11-12 lakhs weekly.
Mannara: The Southern Sensation Mannara, a South-Indian actress, was the first confirmed contestant to enter the Bigg Boss 17 house. She’s no stranger to the glitzy world of showbiz, and it shows in her paycheck. Reportedly, she is making around Rs. 10 lakhs per week.
Abhishek Kumar: The Drama King Abhishek Kumar, known for his constant fights inside the Bigg Boss house, is making quite a name for himself. The Udariyaan actor is reportedly earning around Rs. 5 lakhs per week.
Jigna Vohra: The fearless reporter Jigna Vohra, a former crime reporter, is one of the contestants in Bigg Boss 17. She’s been open about her past, having spent nine months behind bars. She is being handsomely rewarded in the Bigg Boss house, with a salary of approximately Rs. 7.5 lakhs per week.
Isha Malviya: The Household Name Isha Malviya, who shot to fame as Jasmine in her debut show Udaariyaan, is another popular contestant in Bigg Boss 17. She’s making a handsome sum of around Rs. 7.5 lakhs per week.
Endemol Shine India produces Bigg Boss through Viacom18 and Disney Star. Viacom18 aims to reach 350-400 million viewers for Bigg Boss 17 on TV and digital platforms. Big Boss 17 is streaming on Jio Cinema and airs at 9 PM on Colors.