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There have been wondrous stories that have come up through the help of social media. From addressing burning issues to helping all laymen in grass root level, the impact is huge.

There’s been a similar case in Hyderabad where a young boy named Mohammad Adnan was seen promoting his father’s haleem stall.

Power Of Social Media: Boy Promotes Father's Haleem Stall, Brings In Hundreds Of Customers

A clip of the same was shared on social media where the boy can be heard narrating in the background while showing around his father’s haleem stall named ‘Alhamdulillah Chicken Haleem stall‘ situated in Borabanda area of the city.

Dekhiye yeh humare pappa baithe huye hai. Chicken ki haleem hai (See, this is my father at the stall. There is chicken haleem here),” the boy is heard as saying.

The boy pans the camera to show the items available at the stall – haleem, desi ghee, sherwa, etc. The stall also has white plastic boxes to pack food and garnishing items like cashews and deep-fried onions, which he shows.

As soon as it was shared on social media by social worker Azhar Maqsusi, and others on Twitter, it became instantly viral.

Popular food vloggers from Hyderabad visited the stall to offer their support. Even locals showed up in large numbers to get a taste of the delicious haleem sold at ‘Alhamdulillah Chicken Haleem stall‘.

Also, read: Azhar Maqsusi – This Man From Hyderabad Is Providing Free Food To 400 Poor People Daily

This never happened in the past four years when the man was trying hard to sell Haleem.

Netizens encouraged everyone to support similar small businesses.

Mashallah what a gathering, this is the power of social media,” commented one user. “MashAllah little entrepreneur, will go far in life InshAllah,” wrote another.

What is ‘Haleem’?

Power Of Social Media: Boy Promotes Father's Haleem Stall, Brings In Hundreds Of Customers

Haleem is a special dish prepared throughout the world during the Ramadan and Muharram months of the Muslim Hijri calendar, particularly among Pakistanis and Indian Muslims. It is made of 4 main components: grain/pulses/lentil, meat, spices, and water/milk/broth.  The mixture is slow cooked for seven to eight hours and then vigorously stirred or beaten with a pestle-like stirring stick. This results in a paste-like consistency, blending the flavors of spices, meat, barley, and wheat.

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